Website Grade92out of 100 HubSpot's Website Grader Report

January 29, 2008 at 8:50 AM
www.sethgodin.com

A website grade of 92/100 for www.sethgodin.com means that of the hundreds of thousands of websites that have previously been evaluated, our algorithm has calculated that this site scores higher than 92% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data, website structure, approximate traffic, site performance, and others.

The software is constantly being upgraded and the algorithm enhanced. The number of potential recommendations provided by the tool is also increasing frequently. Please check back often.

I. On-Page SEO

On-Page SEO is the process of placing your selected keywords in the right places on your web pages. On-page SEO involves changing page titles, headings, content, and URLs to improve search engine rankings.

A. Metadata
Metadata tags allow you to tell the search engines what your web page is about. Learn more about metadata and why it's important.
Title:Seth Godin: Author, Agent of Change
Description:Seth Godin is a bestselling author, entrepreneur and agent of change. Seth Godin: The Dip: A Little Book That Teaches You When to Quit (and When to Stick).
Meta Keywords:seth, godin, author, entrepreneur, agent of change, permission, marketing, work
B. Heading Summary

Similar to how newspapers and magazines use headings and sub-headings to help readers, websites can use special tags in their HTML. These tags not only help human readers read the content, they also help search engine spiders better understand the content on a page and what is most important. It is generally a good idea to use heading tags to help signal to the search engines, what the web page is about.

Total headings found: 2.  See details.

More than one H1 tag found.

More than one primary heading tags (H1 tags) have been found on the page. This is not a critical issue, but we suggest having a single primary heading per page.

C. Image Summary

Images are a great way to enhance a website from a user's perspective. However, it is important to note that search engine crawlers cannot really "see" images. So, if you have lots of images that contain textual content within the image itself, this content will not be seen by the crawlers.

HTML helps address this issue by providing a way to specify the textual content for an image using the "alt" attribute. The alt attribute allows web pages to assign specific text as the "alternative" content for images for those that cannot view the images themselves. This can be search engine crawlers or text-only web browsers.

Total images found: 8.  3 images don't have ALT text. See details.
D. Interior Page Analysis: 3 Pages Processed
We looked at a few other pages on your web site to see how well they are optimized. This sort of interior page analysis can reveal exciting opportunities for you to target specific keywords or visitors. You can then create landing pages optimized towards converting those visitors into customers.
PageKeywordsDescription
Seth Godin: 404 Errorseth, godin, author, entrepreneur, agent of change...Seth Godin is a bestselling author, entrepreneur a...
Seth Godin: 404 Errorseth, godin, author, entrepreneur, agent of change...Seth Godin is a bestselling author, entrepreneur a...
Seth Godin: 404 Errorseth, godin, author, entrepreneur, agent of change...Seth Godin is a bestselling author, entrepreneur a...
E. Readability Level: Primary / Elementary School

This score measures the approximate level of education necessary to read and understand the web page content. In most cases, the content should be made to be simple so that a majority of the target audience can understand it.

II. Off-Page SEO

Off-Page SEO includes all the things you do to promote your web site outside the design of the web site itself. Getting more inbound links to your site, registering with directories relevant to your industry, and getting more pages into the search engine indices are all parts of Off-Page SEO.

A. Domain Info
Most experts agree that you should register your domain for a long time, because search engines factor domain "stability" when looking at your pages.
Domain Age : 6 years, 7 months, 3 days
Days To Expiration : 4 years, 4 months, 27 days

The domain registration will expire in more than one year.

Congratulations! This domain is registered for more than one year.

Google and other search engines like to see domains that have been registered for extended periods of time as this shows a commitment to the domain name. It also is an indicator that this website is not a temporary spam site.

Permanent Redirect Not Found

Search engines may think www.sethgodin.com and sethgodin.com are two different sites.

You should set up a permanent redirect (technically called a "301 redirect") between these sites. Once you do that, you will get full search engine credit for your work on these sites. For example, www.sethgodin.com seems to have 79,103 inbound links whereas sethgodin.com has 97,290 inbound links. By correctly configuring a permanent 301 redirect, the search rankings might improve as all inbound links are correctly counted for the website.

B. Google PageRank: 6

“Google PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important.” - From Google

Learn more...

C. Google Indexed Pages: 207
This number is the approximate number of pages on www.sethgodin.com that have been stored in the Google index. The Google web crawler will visit the website periodically and look for new content for its index. Generally, the more pages your site has within the Google cache, the better.
D. Last Google Crawl Date: January 24, 2008 @ 07:05 PM
Google will periodically crawl websites looking for new and updated content. In general, you want Google to crawl your site as often as possible, so your new content shows up in Google search results immediately.
E. Traffic Rank: top 0.74%

Alexa is an online service that measures traffic for millions of sites on the Internet in a similar way to Nielsen television show ratings. Your website has an Alexa rank of 88,924 which is in the top 0.74% of all web sites.

F. Inbound Links: 79,103
One of the most important measures for a website is how many other sites link to it. The more links the better. Having links to your website from authoritative resources on the Internet helps you rank higher in search engines since these links are an indication that your website is trustworthy and contains good content.

III. Blogosphere

Blogging makes sense from a marketing perspective. You'll be leveraging the shift from outbound to inbound marketing and interacting with your customers in new ways. A blog lets you meet your customers more directly than sending out brochures or an email campaign. It changes your website from a brochure that most people look at once to something that people interact with and come back to.

A. Blog Analysis
Blogging is a great way to reach your target audience with your thoughts, opinions, and offerings on relevant topics.

Blog Not Found

B. Blog Ranking: Not Ranked

Technorati is a popular blog directory service. It measures the popularity of a given blog as compared to all other sites that have been submitted to its system.

We did not find this blog in the Technorati system. You should sign up and submit your blog on technorati.com, it's free.

IV. Social Mediasphere

Making sure that your company has an extensive web presence outside of your own website is important. It increases the chances that your prospects will find your company when they are online since there are more web pages that contain information about your company.

A. del.icio.us bookmarks: 21

del.icio.us is a web-based bookmarking site. Delicious users save their bookmarks on the website so they can access them from any browser. A website that has many users bookmarking it is generally popular and will get more traffic.

B. Digg.com Submission Summary
Digg is a social media site where anyone can submit articles, and viewers can vote for articles they like. Very popular articles can make it to the front page of Digg, resulting in more traffic to your web site.

The website www.sethgodin.com has 0 articles submitted to digg.com. These articles received a total of 0 diggs (votes) and 0 of these articles made it to the front page of digg.com.

V. Converting Qualified Visitors to Leads

Visitors to your site are nice, but you probably want to convert qualified, interested visitors into actual customers. There are a number of ways to increased your conversion efficiency, turning more qualified visitors into prospects, leads, and eventually customers.

A. RSS Feed: Not Found

RSS is an industry standard syndication approach that allows users to "subscribe" to your blog so that they are automatically notified when new content is posted. There are a variety of free RSS applications available that let site visitors subscribe and consume content.

Though it is possible this site has RSS elsewhere on the site, it is best to make the feed discoverable on the home page itself.

B. Conversion Form: Not Found

The web page does not seem to contain any type of signup form where visitors can subscribe to a newsletter or future updates.

We would suggest adding some type of simple subscription form (at a minimum) that allows users to get email updates. This is a great way for visitors to express their interest in the company and it's offering and for the business to stay in touch. Though RSS usage continues to increase, email is still what a majority of site visitors know and understand.

VI. Competitive Intelligence

WebsiteGrader doesn't stop at your web site. You can also track competing web sites and see how they're doing, including what they are doing better than you.
A. Competing Websites
SiteWebsite GradeGoogle Page RankTraffic RankBlog RankInbound Linksdel.icio.us BookmarksGoogle Indexed Pages
www.sethgodin.com92688,924079,10321207
www.wordofmouthbook.com905901,55303,1843220
www.creatingcustomerevangelists.com885763,48009,7322771
B. Historical Data Available

www.sethgodin.com has been previously processed by HubSpot's Website Grader. We have approximately 5 data points for this site dating back to 8/15/2007.

Historical data is available only to HubSpot customers. Learn more about HubSpot...

Bookmark This Report

This report has been stored in our system for your future use. You can access this report at any time using the following link: Website Grader Report For www.sethgodin.com

This report was generated by HubSpot's Website Grader. To generate a report for a different site, please visit www.WebsiteGrader.com.

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