Website Grade94out of 100 HubSpot's Website Grader Report

January 22, 2008 at 10:28 AM
www.aboutus.org

A website grade of 94/100 for www.aboutus.org means that of the hundreds of thousands of websites that have previously been evaluated, our algorithm has calculated that this site scores higher than 94% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data, website structure, approximate traffic, site performance, and others.

The software is constantly being upgraded and the algorithm enhanced. The number of potential recommendations provided by the tool is also increasing frequently. Please check back often.

I. On-Page SEO

On-Page SEO is the process of placing your selected keywords in the right places on your web pages. On-page SEO involves changing page titles, headings, content, and URLs to improve search engine rankings.

A. Metadata
Metadata tags allow you to tell the search engines what your web page is about. Learn more about metadata and why it's important.
Title:Wiki - AboutUs Wiki Page
Description:-- Missing --
Meta Keywords:wiki, why create an account?, www.bulgariapropertyltd.com, wolfbux.com, autorevival.com, funkypeople.com, magickriver.net, polycola.com, antennaornament.com, elisabethdezesde.nl, athenaweb.org

Page Description Not Found

This page is missing a metadata description element. You should add a description to every web page, so that search engines know what the page is about. By not having a description, the site is missing out on an important search engine optimization (SEO) tactic.

High Number Of Meta Keywords

The web page has many keywords in its metadata.

We believe that though the search engines don't weigh keywords as heavily as they used to, they're still important to get right. By using a high number of keywords, it is possible that you are diluting the effect of your most important keywords. We would suggest keeping the keywords to 10 or less. Currently, this page has 11 keywords in its metadata.

B. Heading Summary

Similar to how newspapers and magazines use headings and sub-headings to help readers, websites can use special tags in their HTML. These tags not only help human readers read the content, they also help search engine spiders better understand the content on a page and what is most important. It is generally a good idea to use heading tags to help signal to the search engines, what the web page is about.

Total headings found: 8.  See details.

More than one H1 tag found.

More than one primary heading tags (H1 tags) have been found on the page. This is not a critical issue, but we suggest having a single primary heading per page.

C. Image Summary

Images are a great way to enhance a website from a user's perspective. However, it is important to note that search engine crawlers cannot really "see" images. So, if you have lots of images that contain textual content within the image itself, this content will not be seen by the crawlers.

HTML helps address this issue by providing a way to specify the textual content for an image using the "alt" attribute. The alt attribute allows web pages to assign specific text as the "alternative" content for images for those that cannot view the images themselves. This can be search engine crawlers or text-only web browsers.

Total images found: 10.  8 images don't have ALT text. See details.
D. Interior Page Analysis: 3 Pages Processed
We looked at a few other pages on your web site to see how well they are optimized. This sort of interior page analysis can reveal exciting opportunities for you to target specific keywords or visitors. You can then create landing pages optimized towards converting those visitors into customers.
PageKeywordsDescription
Wiki - AboutUs Wiki Pagewiki,why create an account?,www.bulgariapropertylt...-- missing --
AboutUs - add-- missing ---- missing --
AboutUs - page-- missing ---- missing --
E. Readability Level: Primary / Elementary School

This score measures the approximate level of education necessary to read and understand the web page content. In most cases, the content should be made to be simple so that a majority of the target audience can understand it.

II. Off-Page SEO

Off-Page SEO includes all the things you do to promote your web site outside the design of the web site itself. Getting more inbound links to your site, registering with directories relevant to your industry, and getting more pages into the search engine indices are all parts of Off-Page SEO.

A. Domain Info
Most experts agree that you should register your domain for a long time, because search engines factor domain "stability" when looking at your pages.
Domain Age : N/A
Days To Expiration : N/A
B. Google PageRank: 5

“Google PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important.” - From Google

Learn more...

C. Google Indexed Pages: 658,000
This number is the approximate number of pages on www.aboutus.org that have been stored in the Google index. The Google web crawler will visit the website periodically and look for new content for its index. Generally, the more pages your site has within the Google cache, the better.
D. Last Google Crawl Date: January 21, 2008 @ 08:48 PM
Google will periodically crawl websites looking for new and updated content. In general, you want Google to crawl your site as often as possible, so your new content shows up in Google search results immediately.
E. Traffic Rank: top 1%

Alexa is an online service that measures traffic for millions of sites on the Internet in a similar way to Nielsen television show ratings. Your website has an Alexa rank of 1,986 which is in the top 1% of all web sites.

F. Inbound Links: 371,484
One of the most important measures for a website is how many other sites link to it. The more links the better. Having links to your website from authoritative resources on the Internet helps you rank higher in search engines since these links are an indication that your website is trustworthy and contains good content.

III. Blogosphere

Blogging makes sense from a marketing perspective. You'll be leveraging the shift from outbound to inbound marketing and interacting with your customers in new ways. A blog lets you meet your customers more directly than sending out brochures or an email campaign. It changes your website from a brochure that most people look at once to something that people interact with and come back to.

A. Blog Analysis
Blogging is a great way to reach your target audience with your thoughts, opinions, and offerings on relevant topics.
B. Blog Ranking: Not Ranked

Technorati is a popular blog directory service. It measures the popularity of a given blog as compared to all other sites that have been submitted to its system.

We did not find this blog in the Technorati system. You should sign up and submit your blog on technorati.com, it's free.

IV. Social Mediasphere

Making sure that your company has an extensive web presence outside of your own website is important. It increases the chances that your prospects will find your company when they are online since there are more web pages that contain information about your company.

A. del.icio.us bookmarks: 746

del.icio.us is a web-based bookmarking site. Delicious users save their bookmarks on the website so they can access them from any browser. A website that has many users bookmarking it is generally popular and will get more traffic.

B. Digg.com Submission Summary
Digg is a social media site where anyone can submit articles, and viewers can vote for articles they like. Very popular articles can make it to the front page of Digg, resulting in more traffic to your web site.

The website www.aboutus.org has 100 articles submitted to digg.com. These articles received a total of 189 diggs (votes) and 0 of these articles made it to the front page of digg.com.

V. Converting Qualified Visitors to Leads

Visitors to your site are nice, but you probably want to convert qualified, interested visitors into actual customers. There are a number of ways to increased your conversion efficiency, turning more qualified visitors into prospects, leads, and eventually customers.

A. RSS Feed: Not Found

RSS is an industry standard syndication approach that allows users to "subscribe" to your blog so that they are automatically notified when new content is posted. There are a variety of free RSS applications available that let site visitors subscribe and consume content.

Though it is possible this site has RSS elsewhere on the site, it is best to make the feed discoverable on the home page itself.

B. Conversion Form: Found

We found at least one web form on your web site.

VI. Competitive Intelligence

WebsiteGrader doesn't stop at your web site. You can also track competing web sites and see how they're doing, including what they are doing better than you.
A. Score Summary
Sectionwww.aboutus.org
Website Grade94
Google Page Rank5
Traffic Rank1,986
Blog RankNot Ranked
Inbound Links371,484
del.icio.us Bookmarks746
Google Indexed Pages658,000
B. Historical Data Available

www.aboutus.org has been previously processed by HubSpot's Website Grader. We have approximately 6 data points for this site dating back to 8/2/2007.

Historical data is available only to HubSpot customers. Learn more about HubSpot...

Bookmark This Report

This report has been stored in our system for your future use. You can access this report at any time using the following link: Website Grader Report For www.aboutus.org

This report was generated by HubSpot's Website Grader. To generate a report for a different site, please visit www.WebsiteGrader.com.

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