WebSite Grade For arstechnica.com : 93/100 (October 01, 2007)

A website grade of 93 for arstechnica.com means that of the thousands of websites that have previously been submitted to the tool, our algorithm has calculated that this site scores higher than 93% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over a dozen different variables, including search engine data, website structure, approximate traffic, site performance, and others.

The software is constantly being upgraded and the algorithm enhanced. The number of potential recommendations provided by the tool is also increasing frequently. Please check back often.

Score Summary

Sectionarstechnica.com
Website Grade93
Google Page Rank7
Alexa Rank1,764
Technorati Rank6
Google Inbound Links14,000
Yahoo Inbound Links124,077
Delicious Saved Count225
Google Indexed Pages7

Google PageRank : 7

"Google PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important."
-From Google

Learn More

Web Page Structure

To learn more about what meta-data is and why it is important, take a look at the following article:

SEO for Small Business Executives: Understanding the Magic Of Meta-Data

Title : Ars Technica
Description : -- Missing --
Meta Keywords : -- Missing --
No search words were entered for this report generation.

Though search words (and how the website ranks for them) is not used in the calculation of the SiteGrade, there are several important checks that the software makes related to the words entered. You may want to consider re-running the report for important words related to the site.
Meta-Keywords Not Found

There were no keywords detected in the meta-data of the website.

Though Google does not seem to place high relevance on meta keywords to determine the content of a website, other engines like Yahoo! may still look at these.

Since it doesn't hurt you to have meta-keywords, we'd suggest going ahead and adding them to the page.
Page Description Not Found

The HTML for the page does not contain a description element in the meta-data.

The description is used by search engines both for indexing and possibly for determing what summary to show for your page when it matches a search queyr. By not having a description, the site is missing out on an important search engine optimization (SEO) tactic.
Website seems to be using Google Analytics

Domain Info

Registrar : NETWORK SOLUTIONS, LLC.
Registered On : December 30, 1998 @ 12:00 AM
Domain Age (days) : 3,197
Expires On : December 30, 2008 @ 12:00 AM
Days To Expiration : 455

Heading Summary

Similar to how newspapers and magazines use headings and sub-headings to help readers, websites can use special tags in their HTML. These tags not only help human readers read the content, they also help search engine spiders better understand the content on a page and what is most important. It is generally a good idea to use heading tags to help signal to the search engines, what the web page is about.
Heading Summary

Heading TypeText
Second-Level (H2) 
Second-Level (H2) 
Second-Level (H2) 
Second-Level (H2)Ars Journals
Second-Level (H2)From the Journals
Second-Level (H2)Recent News Archive
Third-Level (H3) Joost finally sheds invite-only status, opens up to the public
Third-Level (H3) Nokia bets $8.1 billion on location-based services with NavTeq purchase
Third-Level (H3) Office Live Workspace revealed: a free 250MB "SharePoint Lite" for everyone
Third-Level (H3) Judge bars Ohio's attempt to keep "harmful" Internet content away from minors
Third-Level (H3) A day on the Surface: a hands-on look at Microsoft’s new computing platform
Third-Level (H3) AT&T threatens to disconnect subscribers who criticize the company
Third-Level (H3) PFIR proposes automated network neutrality enforcement system
Third-Level (H3) Frontline wants FCC to bar Verizon from 700MHz auction
Third-Level (H3) PlayStation 3 getting holiday makeover: $399 PS3 rumor has legs
Third-Level (H3) Microsoft announces Code2Fame Challenge winners
Third-Level (H3) Ready or (mostly) not: here come more contactless payment devices
Third-Level (H3) Consumer group blasts binding arbitration clauses
Third-Level (H3) Copyright lawyer tells universities to resist "copyright bullies"
Third-Level (H3) Read B4UCopy: software industry targets students with antipiracy site
Third-Level (H3) Amid disappointing Vista uptake, Microsoft relents on XP execution
Third-Level (H3) Shoe, meet other foot: Microsoft bashes Google on Capitol Hill over DoubleClick
Third-Level (H3) MPAA continues war on illicit online video, sues Cinematube, Ssupload
Third-Level (H3) EFF sues the DOJ for withholding records of telecom surveillance immunity lobbying
Third-Level (H3) 
Third-Level (H3) Reggie Fils-Aime: the Wii will not be able to meet holiday demand
Third-Level (H3) 

Image Summary

Images are a great way to enhance a website from a user's perspective. However, it is important to note that search engine crawlers cannot really "see" images. So, if you have lots of images that contain textual content within the image itself, this content will not be seen by the crawlers.

HTML helps address this issue by providing a way to specify the textual content for an image using the "alt" attribute. The alt attribute allows web pages to assign specific text as the "alternative" content for images for those that cannot view the images themselves. This can be search engine crawlers or text-only web browsers.
Image List

URLText
http://dynamic.fmpub.net/adserver/adview.php?what=zone:832&n=a08970ab 
http://media.arstechnica.com/ars.static/images/logo.v1401050492.gifArs Technica
http://media.arstechnica.com/ars.static/images/top-tab-subscribe.v1400728984.gifSubscribe
http://media.arstechnica.com/ars.static/images/top-tab-contact.v1401050492.gifContact Us
http://media.arstechnica.com/ars.static/images/sc_pimp.v1406167795.jpgServer Central
http://media.arstechnica.com/ars.static/images/search.v1397959553.gifSearch
http://media.arstechnica.com/ars.static/images/go.v1393206198.gifGo
http://media.arstechnica.com/articles/culture/surface.media/surface_handson.jpgA day on the Surface: a hands-on look at Microsoft’s new computing platform
http://media.arstechnica.com/reviews/hardware/review-of-the-new-psp-slim.media/pspslim.jpgSlim is sexy: the new PSP-2000
http://media.arstechnica.com/news.media/riverspot.jpgWhen wireless > DSL: Sprint, Motorola show off WiMAX on the Chicago River
http://media.arstechnica.com/ars.static/images/bubble-recent-features.v1397350826.gifRecent Features
http://media.arstechnica.com/ars.static/images/bubble-openforum.v1388007317.gifOpenForum
http://media.arstechnica.com/ars.static/images/bubble-dont-miss.v1385342819.gifDon't Miss
http://media.arstechnica.com/ars.static/images/full-story.v1398888799.gifFull Story
http://media.arstechnica.com/ars.static/images/discussion.v1393772584.gifDiscussion
http://media.arstechnica.com/ars.static/images/view-more.v1370062518.gifView More
http://media.arstechnica.com/ars.static/images/read-more.v1393878413.gifRead More
http://media.arstechnica.com/ars.static/images/news-archive.v1392330963.gifNews Archive
http://media.arstechnica.com/ars.static/images/ars_emblem.v1362962604.jpgServing the PC enthusiast for 8x10^2 centuries

Google Indexed Pages : 7

Measures the approximate number of pages on http://arstechnica.com/ that have been stored in the Google index. The Google web crawler will visit the website periodically and look for new content and store it in its index. Generally, the more pages a website has within the Google cache, the better.


There are 0 pages from http://arstechnica.com/ in the supplemental results area of Google.
These pages will generally not rank on Google.com. A high number of supplemental pages may indicate a problem with the site.

Google Crawl Date : September 30, 2007 @ 10:22 AM

Google will periodically crawl websites looking for new and updated content. In general, it is desired to have the frequency with which Google crawls a site to be higher, rather than lower. Sites that get crawled more often have more frequent updates and more authority.

Conversion Methods

The WebSite grader attempts to measure both the ability for a website to attract traffic and the ability to convert that traffic into qualified leads and prospects. The software searches for common conversion mechanisms such as "calls to action". Examples include RSS feeds, email subscription forms and other ways that site visitors can express interest in the offering.

Inbound Links

One of the most important measures for a website is how many other sites are linking to it. The more links the better.
Links Summary

Google : 14,000
Yahoo : 124,077

Technorati Ranking : 6

Technorati is a popular website ranking service. It measures the popularity of a given website as compared to all other sites that have been submitted to its system.

This website currently has a Technorati ranking of 6.

del.icio.us bookmarks : 225

del.icio.us is a web-based bookmarking site. Delicious users save their bookmarks on the website so they can access them from any browser. A website that has many users bookmarking it is generally popular and will get more traffic. http://arstechnica.com/ has about 225 bookmarks stored.

Alexa Traffic Ranking : 1,764

Alexa is an online service that measures the approximate traffic for millions of sites on the Internet.

The website http://arstechnica.com/ has a ranking of 1,764. This means that it is the 1,764th most trafficed site on the web -- as measured by Alexa.

Readability Level : Advanced Degree (PhD)

This score measures the approximate level of education necessary to read and understand the web page content. In most cases, the content should be made to be simple so that a majority of the target audience can understand it.

digg.com Submission Summary

The website arstechnica.com has had 100 articles submitted to digg.com. These articles received a total of 13344 diggs (votes) and 19 of these articles made it to the front page of digg.com.

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