WebSite Grade For mashable.com : 99/100 (September 30, 2007)

A website grade of 99 for mashable.com means that of the thousands of websites that have previously been submitted to the tool, our algorithm has calculated that this site scores higher than 99% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over a dozen different variables, including search engine data, website structure, approximate traffic, site performance, and others.

The software is constantly being upgraded and the algorithm enhanced. The number of potential recommendations provided by the tool is also increasing frequently. Please check back often.

Score Summary

Sectionmashable.com
Website Grade99
Google Page Rank7
Alexa Rank1,098
Technorati Rank8
Google Inbound Links12,400
Yahoo Inbound Links1,047,635
Delicious Saved Count4,636
Google Indexed Pages291,000

Google PageRank : 7

"Google PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important."
-From Google

Learn More

Web Page Structure

To learn more about what meta-data is and why it is important, take a look at the following article:

SEO for Small Business Executives: Understanding the Magic Of Meta-Data

Title : Mashable! - The Social Networking Blog
Description : Latest news on social networking and social software from Mashable!
Meta Keywords : -- Missing --
No search words were entered for this report generation.

Though search words (and how the website ranks for them) is not used in the calculation of the SiteGrade, there are several important checks that the software makes related to the words entered. You may want to consider re-running the report for important words related to the site.
Meta-Keywords Not Found

There were no keywords detected in the meta-data of the website.

Though Google does not seem to place high relevance on meta keywords to determine the content of a website, other engines like Yahoo! may still look at these.

Since it doesn't hurt you to have meta-keywords, we'd suggest going ahead and adding them to the page.
Website seems to be using Google Analytics

Domain Info

Registrar : GODADDY.COM, INC.
Registered On : July 19, 2005 @ 12:00 AM
Domain Age (days) : 803
Expires On : July 19, 2009 @ 12:00 AM
Days To Expiration : 657
Permanent Redirect Not Found

Search engines often regard mashable.com and www.mashable.com as two different websites unless you take specific measures to signal to them that they are the same site.

The best way to handle this situation is to setup what is known as a permanent redirect (or a "301" redirect) from one of these sites to the other. This way, any links that are pointing to the secondary site benefit the primary site, from an SEO perspective.

We could not detect a permanent redirect for this site, so it may be experiencing the negative effects of link fragmentation (some of the inbound links may point to mashable.com and others to www.mashable.com) For example, mashable.com seems to have 1,047,635 inbound links whereas www.mashable.com has 141,381 inbound links. By correctly configuring a permanent 301 redirect, the search rankings might improve as all inbound links are correctly counted for the website.

Heading Summary

Similar to how newspapers and magazines use headings and sub-headings to help readers, websites can use special tags in their HTML. These tags not only help human readers read the content, they also help search engine spiders better understand the content on a page and what is most important. It is generally a good idea to use heading tags to help signal to the search engines, what the web page is about.
Heading Summary

Heading TypeText
Second-Level (H2)FT.com Frees Up Content in Response to Murdoch’s Announcement
Second-Level (H2)Report: Facebook to Launch Non-English Sites
Second-Level (H2)cre8buzz Won’t Get You Any
Second-Level (H2)iWon’s Relaunch: Does it Need a Social Network?
Second-Level (H2)Twitter Updates Now Connected to Facebook Status
Second-Level (H2)SEO TOOLBOX - 30+ Tools and Services to Improve Your SEO
Second-Level (H2)20+ Tools For RoR Development
Second-Level (H2)Shvoong Homework Lets Students Collaborate
Second-Level (H2)Rsizr: Groundbreaking Image Editor with “Seam Carving”
Second-Level (H2)80+ Free 2-Column Website Templates
Second-Level (H2)TWITTER TOOLBOX: 60+ Twitter Tools
Second-Level (H2)YouTube Puts AdSense in Embedded Players
Second-Level (H2)JAVA TOOLBOX: 20+ Java Tools
Second-Level (H2)20+ Tools For Working With Flash
Second-Level (H2)Surf Canyon’s Mind Mapping Search Tool
Second-Level (H2)FlyerExchange for Facebook App Ads
Second-Level (H2)MySpace Layouts
Second-Level (H2)Thanks for the add!
Second-Level (H2)Contact Us
Third-Level (H3)Browse Mashtracker
Third-Level (H3)Incoming Links
Third-Level (H3)Most Comments
Third-Level (H3)About Mashable
Third-Level (H3)Subscribe to Mashable

Image Summary

Images are a great way to enhance a website from a user's perspective. However, it is important to note that search engine crawlers cannot really "see" images. So, if you have lots of images that contain textual content within the image itself, this content will not be seen by the crawlers.

HTML helps address this issue by providing a way to specify the textual content for an image using the "alt" attribute. The alt attribute allows web pages to assign specific text as the "alternative" content for images for those that cannot view the images themselves. This can be search engine crawlers or text-only web browsers.
Image List

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Google Indexed Pages : 291,000

Measures the approximate number of pages on http://mashable.com/ that have been stored in the Google index. The Google web crawler will visit the website periodically and look for new content and store it in its index. Generally, the more pages a website has within the Google cache, the better.


There are 0 pages from http://mashable.com/ in the supplemental results area of Google.
These pages will generally not rank on Google.com. A high number of supplemental pages may indicate a problem with the site.

Google Crawl Date : September 29, 2007 @ 10:01 PM

Google will periodically crawl websites looking for new and updated content. In general, it is desired to have the frequency with which Google crawls a site to be higher, rather than lower. Sites that get crawled more often have more frequent updates and more authority.

Conversion Methods

The WebSite grader attempts to measure both the ability for a website to attract traffic and the ability to convert that traffic into qualified leads and prospects. The software searches for common conversion mechanisms such as "calls to action". Examples include RSS feeds, email subscription forms and other ways that site visitors can express interest in the offering.

Inbound Links

One of the most important measures for a website is how many other sites are linking to it. The more links the better.
Links Summary

Google : 12,400
Yahoo : 1,047,635

Technorati Ranking : 8

Technorati is a popular website ranking service. It measures the popularity of a given website as compared to all other sites that have been submitted to its system.

This website currently has a Technorati ranking of 8.

del.icio.us bookmarks : 4,636

del.icio.us is a web-based bookmarking site. Delicious users save their bookmarks on the website so they can access them from any browser. A website that has many users bookmarking it is generally popular and will get more traffic. http://mashable.com/ has about 4,636 bookmarks stored.

Alexa Traffic Ranking : 1,098

Alexa is an online service that measures the approximate traffic for millions of sites on the Internet.

The website http://mashable.com/ has a ranking of 1,098. This means that it is the 1,098th most trafficed site on the web -- as measured by Alexa.

Readability Level : 7th Grade

This score measures the approximate level of education necessary to read and understand the web page content. In most cases, the content should be made to be simple so that a majority of the target audience can understand it.

digg.com Submission Summary

The website mashable.com has had 100 articles submitted to digg.com. These articles received a total of 6514 diggs (votes) and 6 of these articles made it to the front page of digg.com.

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Report Link

The above report has been stored on the system. You can access this report with the following link: Website Grader Report For mashable.com

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