WebSite Grade For espn.go.com : 99/100 (September 16, 2007)

A website grade of 99 for espn.go.com means that of the thousands of websites that have previously been submitted to the tool, our algorithm has calculated that this site scores higher than 99% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over a dozen different variables, including search engine data, website structure, approximate traffic, site performance, and others.

The software is constantly being upgraded and the algorithm enhanced. The number of potential recommendations provided by the tool is also increasing frequently. Please check back often.

Score Summary

Sectionespn.go.com
Website Grade99
Google Page Rank8
Alexa Rank48
Technorati RankN/A
Google Inbound Links59,600
Yahoo Inbound Links7,633,876
Delicious Saved Count75
Google Indexed Pages1,080

Google PageRank : 8

"Google PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important."
-From Google

Learn More

Web Page Structure

To learn more about what meta-data is and why it is important, take a look at the following article:

SEO for Small Business Executives: Understanding the Magic Of Meta-Data

Title : ESPN: The Worldwide Leader In Sports
Description : ESPN.com provides comprehensive sports coverage. Complete sports information including NFL, MLB, NBA, College Football, College Basketball scores and news.
Meta Keywords : espn.com, espn, espn2, espnews, espn classic, espnu, insider, sports scores, sports news, mlb scores, nfl scores, nba scores, nhl scores, college football scores, college basketball scores, sports videos, sports information, fantasy sports, fantasy games, fantasy football, fantasy baseball
No search words were entered for this report generation.

Though search words (and how the website ranks for them) is not used in the calculation of the SiteGrade, there are several important checks that the software makes related to the words entered. You may want to consider re-running the report for important words related to the site.
High Number Of Meta Keywords

There are a high number of keywords in the meta-data of the web page.
We believe that though the search engines don't weigh keywords as heavily as they used to, they're still important to get right. By using a high number of keywords, it is possible that you are diluting the effect of your most important keywords. We would suggest keeping the keywords to 10 or less. Currently, this site has 21 keywords in the meta-data.

Domain Info

Registrar : NETWORK SOLUTIONS, LLC.
Registered On : October 04, 1994 @ 12:00 AM
Domain Age (days) : 4,730
Expires On : October 03, 2009 @ 12:00 AM
Days To Expiration : 747
Permanent Redirect Not Found

Search engines often regard espn.go.com and www.espn.go.com as two different websites unless you take specific measures to signal to them that they are the same site.

The best way to handle this situation is to setup what is known as a permanent redirect (or a "301" redirect) from one of these sites to the other. This way, any links that are pointing to the secondary site benefit the primary site, from an SEO perspective.

We could not detect a permanent redirect for this site, so it may be experiencing the negative effects of link fragmentation (some of the inbound links may point to espn.go.com and others to www.espn.go.com) For example, espn.go.com seems to have 7,633,876 inbound links whereas www.espn.go.com has 77,775 inbound links. By correctly configuring a permanent 301 redirect, the search rankings might improve as all inbound links are correctly counted for the website.

Heading Summary

Similar to how newspapers and magazines use headings and sub-headings to help readers, websites can use special tags in their HTML. These tags not only help human readers read the content, they also help search engine spiders better understand the content on a page and what is most important. It is generally a good idea to use heading tags to help signal to the search engines, what the web page is about.
Heading Summary

Heading TypeText
First-Level (H1)We Spy ... AFC's Best
First-Level (H1)Greg Oden
First-Level (H1)Wrestling
First-Level (H1)Fantasy Football
First-Level (H1) E-mail | Archive Le Anne Schreiber: Ombudsman
First-Level (H1)Tiger's Cup Runneth Over
First-Level (H1)Bell Wants Out
First-Level (H1)BILL SIMMONS: The Sports Guy
First-Level (H1)National Voice: Gene Wojciechowski
First-Level (H1)National Voice: Pat Forde
First-Level (H1)National Voice: Jemele Hill
First-Level (H1)Fan Favorites
First-Level (H1)Contests and Special Sections
Second-Level (H2)More From Insider
Third-Level (H3)Sunday's Featured Chats!
Third-Level (H3)Full ESPN Listings
Third-Level (H3)Full ESPN2 Listings
Third-Level (H3)Good luck Daunte, especially since you have had more surgeries than touchdown passes the last couple years.
More than one H1 tag found

More than one primary heading tags (H1 tags) have been found on the page. Though this is not a critical issue, it is unusual for a web page to contain more than one heading tag. We suggest having a single primary heading per page

Image Summary

Images are a great way to enhance a website from a user's perspective. However, it is important to note that search engine crawlers cannot really "see" images. So, if you have lots of images that contain textual content within the image itself, this content will not be seen by the crawlers.

HTML helps address this issue by providing a way to specify the textual content for an image using the "alt" attribute. The alt attribute allows web pages to assign specific text as the "alternative" content for images for those that cannot view the images themselves. This can be search engine crawlers or text-only web browsers.
Image List

URLText
http://ad.doubleclick.net/ad/N4568.ESPN.com/B2404916.2;abr=!ie4;abr=!ie5;sz=728x90;ord=2007.09.16.10.57.29?Click Here
http://assets.espn.go.com/i/tinyin.gifInsider
http://assets.espn.go.com/i/design07/mast/tinyin.gifInsider
http://assets.espn.go.com/i/design07/mast/outboundlink.gifExternal Link
http://adsatt.espn.go.com/ad/sponsors/ESPN_In_House_Marketing/Aug_2007/espn-230x110-0068.gif 
http://assets.espn.go.com/i/espnradio/07/index/h_podcast.png 
http://assets.espn.go.com/i/espnradio/podcast/pti_224.jpg 
http://assets.espn.go.com/i/espnradio/05/listen.gif 
http://assets.espn.go.com/i/fp/07/whats_hot_hdr.jpgWhat's Hot
http://assets.espn.go.com/photo/2007/whatshot/worldcup_wh.jpgWomen's
http://adsatt.espn.go.com/ad/sponsors/toyota/Sep_2007/toyo-242x50-0001.jpg 
http://ad.doubleclick.net/ad/N2724.ESPNOutdoorscom/B2237849.9;sz=1x1;ord=2007.09.16.10.57.29 
http://assets.espn.go.com/photo/2007/0914/nfl_a_chargerspatriots_412.jpgChargers and Patriots
http://assets.espn.go.com/i/ls.gifLive
http://assets.espn.go.com/photo/2007/0914/nba_panel_134.jpgSam Bowie, Greg Oden, Bill Walton
http://assets.espn.go.com/photo/2007/0912/espn_roids_134.jpgLex Luger, Chris Benoit
http://assets.espn.go.com/photo/2007/0914/nfl_g_rjohnson_134.jpgRudi Johnson
http://assets.espn.go.com/i/in.gifInsider
http://log.go.com/log?srvc=sz&addata=2672:65:273945:65&target=4492;42;&method=GET&cap=&svr=espn.go.com&host=espn.go.com&guid=33075027-4B00-4F0B-A484-114DC4D6AA1C&goto=http://adsatt.espn.go.com/ad/sponsors/ESPN_In_House_Marketing/Jan_2007/espn-1x1-0456.gif 
http://assets.espn.go.com/photo/2007/0914/pga_g_woods_65.jpgTiger Woods
http://assets.espn.go.com/i/m_arrow.gifESPN Video
http://assets.espn.go.com/i/fp/07/icon_rss.gifRSS
http://assets.espn.go.com/i/nba/profiles/players/65x90/3570.jpg 
http://assets.espn.go.com/i/fp/07/icon_insiderMini.gifInsider
http://assets.espn.go.com/i/fp/07/ontv/ontv_espn.jpgESPN
http://assets.espn.go.com/i/fp/07/ontv/ontv_espn2.jpgESPN2
http://ad.doubleclick.net/ad/N3336.ESPN/B2440687;abr=!ie4;abr=!ie5;sz=308x50;ord=2007.09.16.10.57.29?Click Here
http://assets.espn.go.com/i/fp/07/page2_mod_logo.jpgPage 2
http://assets.espn.go.com/i/fp/07/dropQuote.gif 
http://assets.espn.go.com/i/fp/07/dropQuoteEnd.gif 

Google Indexed Pages : 1,080

Measures the approximate number of pages on http://espn.go.com/ that have been stored in the Google index. The Google web crawler will visit the website periodically and look for new content and store it in its index. Generally, the more pages a website has within the Google cache, the better.


There are 0 pages from http://espn.go.com/ in the supplemental results area of Google.
These pages will generally not rank on Google.com. A high number of supplemental pages may indicate a problem with the site.

Google Crawl Date : September 15, 2007 @ 09:44 PM

Google will periodically crawl websites looking for new and updated content. In general, it is desired to have the frequency with which Google crawls a site to be higher, rather than lower. Sites that get crawled more often have more frequent updates and more authority.

Conversion Methods

The WebSite grader attempts to measure both the ability for a website to attract traffic and the ability to convert that traffic into qualified leads and prospects. The software searches for common conversion mechanisms such as "calls to action". Examples include RSS feeds, email subscription forms and other ways that site visitors can express interest in the offering.

Inbound Links

One of the most important measures for a website is how many other sites are linking to it. The more links the better.
Links Summary

Google : 59,600
Yahoo : 7,633,876

Technorati Ranking : N/A

Technorati is a popular website ranking service. It measures the popularity of a given website as compared to all other sites that have been submitted to its system.

This website currently has a Technorati ranking of N/A.

del.icio.us bookmarks : 75

del.icio.us is a web-based bookmarking site. Delicious users save their bookmarks on the website so they can access them from any browser. A website that has many users bookmarking it is generally popular and will get more traffic. http://espn.go.com/ has about 75 bookmarks stored.

Alexa Traffic Ranking : 48

Alexa is an online service that measures the approximate traffic for millions of sites on the Internet.

The website http://espn.go.com/ has a ranking of 48. This means that it is the 48th most trafficed site on the web -- as measured by Alexa.

Readability Level : 5th Grade

This score measures the approximate level of education necessary to read and understand the web page content. In most cases, the content should be made to be simple so that a majority of the target audience can understand it.

digg.com Submission Summary

The website espn.go.com has had 100 articles submitted to digg.com. These articles received a total of 4945 diggs (votes) and 9 of these articles made it to the front page of digg.com.

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