This report examines the use of SEO and social
media in the 2008 presidential campaigns using HubSpot’s Website Grader
free SEO tool, HubSpot’s Keyword Grader, and by manually examining the
candidates’ websites. The report looks at the campaign websites for presidential candidates Hillary Clinton, Barack Obama, John Edwards, Rudy Giuliani, John McCain, and Mitt Romney.
Key findings include:
-Overall, the candidates are optimizing their websites, scoring in the high 90s according to our Website Grader.
- The Democrats hold a slight edge in terms of SEO measures such as Alexa rank, inbound links, and del.icio.us saves.
- All candidates rank well in search engines for their name
but not for other relevant keywords, such as those connected to their
key campaign issues.
- All candidates utilize social media but do not go far
enough to connect with voters via the Internet, for example, by
contributing to their own campaign blogs, currently updated by campaign
staffers for the most part.
Full report >>
October 2007
This report shows the SEO capabilities of the Top 20 Bloggers (from Technorati). Some interesting findings include that out of the top 20 bloggers, 40% are missing a 301 redirect, 65% are missing description metadata, and 80% are missing keywords metadata. Chart produced using reports from the Website Grader SEO Tool.
Full report >>