WebSite Grade For www.spotback.com : 75/100 (overall)

A website grade of 75 for www.spotback.com means that of the thousands of websites that have previously been submitted to the tool, our algorithm has calculated that this site scores higher than 75% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over a dozen different variables, including search engine data, website structure, approximate traffic, site performance, and others.

The software is constantly being upgraded and the algorithm enhanced. The number of potential recommendations provided by the tool is also increasing frequently. Please check back often.

Compared To Other Community/Group Websites : 62/100

Type Specific Score: www.spotback.com
When compared to other Community/Group websites, www.spotback.com scored a 62/100. This means that it is has a higher score than 62 of the Community/Group websites that have been processed by the system.

Google PageRank : 5

"Google PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important."
-From Google

Learn More

Web Page Structure

To learn more about what meta-data is and why it is important, take a look at the following article:

SEO for Small Business Executives: Understanding the Magic Of Meta-Data

Title : Spotback - Rate everything!
Description : get one of our free rating tools and widgets in a few clicks. From now on, everything can be rated: blog posts, videos, pictures, music, products and even people. You know you want one!
Meta Keywords : widget, widgets, wordpress widget, spotback, personalize, bookmark, rate the web, discove, rating, widgit, social rating, wordpress plugin, widget gallery, tag, free widget, download widgets, best widgets, user review, top story, social bookmark, social bookmarks, social bookmarking, online bookmarking
No search words were entered for this report generation.

Though search words (and how the website ranks for them) is not used in the calculation of the SiteGrade, there are several important checks that the software makes related to the words entered. You may want to consider re-running the report for important words related to the site.
High Number Of Meta Keywords

There are a high number of keywords in the meta-data of the web page.
We believe that though the search engines don't weigh keywords as heavily as they used to, they're still important to get right. By using a high number of keywords, it is possible that you are diluting the effect of your most important keywords. We would suggest keeping the keywords to 10 or less. Currently, this site has 23 keywords in the meta-data.
Website seems to be using Google Analytics

Domain Info

Registrar : GO DADDY SOFTWARE, INC.
Registered On : August 31, 2005 @ 12:00 AM
Domain Age (days) : 594
Expires On : August 31, 2007 @ 12:00 AM
Days To Expiration : 135
Domain Expires Within A Year

The domain for this website is set to expire in less than a year (135 days).

We would suggest renewing this domain with your registrar. Google and other search engines may penalize websites with domains that are set to expire soon. The reason for this is that many spam sites are often registered for short periods of time. Most registrars support paying upfront for several years and the cost is usually only about $10-$20 per year, so it is generally worth it.
Permanent Redirect Not Found

Search engines often regard www.spotback.com and spotback.com as two different websites unless you take specific measures to signal to them that they are the same site.

The best way to handle this situation is to setup what is known as a permanent redirect (or a "301" redirect) from one of these sites to the other. This way, any links that are pointing to the secondary site benefit the primary site, from an SEO perspective.

We could not detect a permanent redirect for this site, so it may be experiencing the negative effects of link fragmentation (some of the inbound links may point to www.spotback.com and others to spotback.com)

Heading Summary

Similar to how newspapers and magazines use headings and sub-headings to help readeres, websites can use special tags in their HTML. These tags not only help human readers read the content, they also help search engine spiders better understand the content on a page and what is most important. It is generally a good idea to use heading tags to help signal to the search engines, what the web page is about.
Heading Summary

Heading TypeText
First-Level (H1)get the widget for your site
Third-Level (H3)access your ratings
Third-Level (H3)what is Spotback?
Third-Level (H3)see what others are rating right now

Image Summary

Images are a great way to enhance a website from a user's perspective. However, it is important to note that search engine crawlers cannot really "see" images. So, if you have lots of images that contain textual content within the image itself, this content will not be seen by the crawlers.

HTML helps address this issue by providing a way to specify the textual content for an image using the "alt" attribute. The alt attribute allows web pages to assign specific text as the "alternative" content for images for those that cannot view the images themselves. This can be search engine crawlers or text-only web browsers.
Image List

URLText
/images/header_left.gif 
/images/avatars/large.jpg 
/images/user/9/avatar_large.jpg?ver=0 
/images/user/3074/avatar_large.jpg?ver=0 
/images/user/4180/avatar_large.jpg?ver=0 
/images/user/21/avatar_large.jpg?ver=0 
/images/avatars/11L.png 
/images/user/667/avatar_large.jpg?ver=0 
/images/avatars/2L.png 
/images/user/3715/avatar_large.jpg?ver=1 
/images/avatars/9L.png 
/images/avatars/12L.png 
/images/user/323/avatar_large.jpg?ver=0 
/images/avatars/10L.png 
/images/user/12/avatar_large.jpg?ver=0 
/images/user/4121/avatar_large.jpg?ver=0 
/images/user/1/avatar_large.jpg?ver=0 
/images/user/3675/avatar_large.jpg?ver=1 

Google Indexed Pages : 0

Measures the approximate number of pages on www.spotback.com that have been stored in the Google index. The Google web crawler will visit the website periodically and look for new content and store it in its index. Generally, the more pages a website has within the Google cache, the better.

The last time that Google has crawled www.spotback.com was April 14, 2007 @ 03:14 PM

Google Crawl Date : April 14, 2007 @ 03:14 PM

Google will periodically crawl websites looking for new and updated content. In general, it is desired to have the frequency with which Google crawls a site to be higher, rather than lower. Sites that get crawled more often have more frequent updates and more authority.

Conversion Methods

The WebSite grader attempts to measure both the ability for a website to attract traffic and the ability to convert that traffic into qualified leads and prospects. The software searches for common conversion mechanisms such as "calls to action". Examples include RSS feeds, email subscription forms and other ways that site visitors can express interest in the offering.
RSS Feed Not Discovered

One of the best ways to get regular visitors to a website is to support an RSS feed.

RSS allows users to subscribe to site content. With RSS, users can automatically be notified when the site is updated. RSS is an industry standard. There are a variety of free RSS applications available that let site visitors subscribe and consume content.

Though it is possible this site has RSS elsewhere on the site, it is best to make the feed discoverable on the home page itself.
Web Form Found

Seems there may be some type of signup or registration form for site visitors on this page.

We would suggest ensuring some type of simple subscription form is available that allows users to get email updates. This is a great way for visitors to express their interest in the company and its offering and for the business to stay in touch. Though RSS usage continues to increase, email is still what a majority of site visitors know and understand.

Inbound Links

One of the most important measures for a website is how many other sites are linking to it. The more links the better.
Links Summary

Google : 217
Yahoo : 492
Alexa : 146
MSN : N/A

Technorati Ranking : 15,658

Technorati is a popular website ranking service. It measures the popuplarity of a given website as compared to all other sites that have been submitted to its system.

This website currently has a Technorati ranking of 15,658.

del.icio.us bookmarks : 14

del.icio.us is a web-based bookmarking site. Delicious users save their bookmarks on the website so they can access them from any browser. A website that has many users bookmarking it is generally popular and will get more traffic. www.spotback.com has about 14 bookmarks stored.

Alexa Traffic Ranking : 57,968

Alexa is an online service that measures the approximate traffic for millions of sites on the Internet.

The website www.spotback.com has a ranking of 57,968. This means that it is the 57,968th most trafficed site on the web -- as measured by Alexa.

Readability Level : High School + 1 Year College

This score measures the approximate level of education necessary to read and understand the web page content. In most cases, the content should be made to be simple so that a majority of the target audience can understand it.

Report Link

The above report has been stored on the system. You can access this report with the following link: Website Grader Report For www.spotback.com

Need To Improve?

Thanks for trying out the WebSite Grader. If you are interested in improving the effectiveness of your website to generate more qualified leads and customers, we encourage you to take a look at HubSpot. HubSpot can help turn you website into a marketing machine.

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